For this rebrand, I chose to focus on recognizable imagery that would resonate with young students as well as adults. I repeated the image of speech bubbles across accompanying materials, as education and conversation is at the core of EnergyWise’s mission and heart.
First Steps
After brainstorming, I was able to narrow down four key themes I wanted to communicate through the logo design and accompanying branding: Home-Based, Lowering Energy Use, Communicating, and Financial Planning. Then, I sketched, refining as I went.
